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☆ The men's college basketball Final Four teams earn $19.3 million in revenue. The women's teams earn 27% of that.
  + stars: | 2024-04-06 | by ( Cork Gaines | ) www.businessinsider.com   time to read: +6 min
Women's college basketball popularity is up, but their revenue still lags behind the men's teams. AdvertisementMany women's college basketball teams are setting records for attendance and could see a subsequent revenue boost from ticket, merchandise, and concession sales. Meanwhile, the NCAA sold the television rights to the men's basketball championship separately from the other sports. The deal for men's college basketball is worth more than $1.1 billion annually and also goes through 2032. AdvertisementThose watching for the disparity in revenue between the women's and men's college basketball teams to narrow may have to be patient.
Persons: —, University of Iowa's Caitlin Clark, Angel Reese, JuJu Watkins, University of Connecticut's Paige Bueckers, Nielsen, What's, Darron Cummings, Bruce B, Siegel, Greenspoon Marder, Caitlin Clarks, Reeses, Paige Bueckers, Steph Chambers Organizations: Service, NCAA Division, US Department of Education, NCAA, University of Connecticut, North, North Carolina State, South Carolina State University, North Carolina State University, University of Alabama, Purdue University —, Carolina State University —, University of South, University of South Carolina —, of Connecticut, Iowa State, University of Iowa's, University of Southern, University of, LSU, ESPN, North Carolina State's, Duke, Elite, LSU's, Iowa Hawkeyes, AP, Impact, Vanderbilt University, Hawkeyes, Associated Press Locations: North Carolina, South, University of South Carolina, Louisiana, North
☆ An athletic scholarship and NIL deals aren't going to pay for your kid's college tuition. Here are the odds they're up against.
  + stars: | 2024-03-23 | by ( Jacob Zinkula | ) www.businessinsider.com   time to read: +8 min
Many of these student-athletes have full-ride athletic scholarships that cover their tuition and fees, course-related books, and room and board. What's more, landing an athletic scholarship often isn't enough to fully pay for one's college education. While 2% of high-school athletes receive an athletic scholarship, Strasman said only about 1% receive a full-ride scholarship that fully covers expenses like tuition, books, and room and board. While any scholarship money is better than none, there's no guarantee those funds will be there all four years. "I would say likely the kids that have the biggest paydays that we're hearing about are often already on scholarship," Strasman said.
Persons: —, it's, Lisa Strasman, Strasman, Strassman, there's, University of Iowa's Caitlin Clark, Clark, Bill Carter, haven't Organizations: Service, Business, Power, NCAA, University of Iowa's, Sports Business
☆ March Madness student-athlete marketing is leveling up in 2024. Here are the strategies brands are using.
  + stars: | 2024-03-22 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +5 min
But influencer marketers who run student-athlete campaigns are just getting started. Performance is also straightforward to measure, as NIL campaigns typically live on Instagram or TikTok, where "likes" and views can help benchmark engagement. And as more games kick off, we should see a bump in student-athlete marketing activity from previous years, marketers and NIL experts told Business Insider. The company, which worked with NIL firm Opendorse on its first foray into student-athlete marketing, said it also plans to offer career planning and mentorship to players. Student-athlete marketing is more flexible than traditional advertising.
Persons: —, Goldman Sachs, Kim DeCarolis, she'd, Sam Weber, We've, University of Iowa's Caitlin Clark, Staley Gibson, Epsilon's hashtag, Saint Peter's, Doug Edert, MOGL's Syal, OpenSponsorship's Gibson, Syal, They're Organizations: CBS Sports, Business, Altius Sports Partners, NCAA, University of Iowa's, Epsilon, Buffalo Wild Wings, MOGL
☆ Iowa's Caitlin Clark is captivating basketball fans — here's how the college star's NIL value compares to fellow women's college players
  + stars: | 2023-04-02 | by ( Jordan Hart | ) www.businessinsider.com   time to read: +3 min
Her NIL valuation is ranked among the top 10 in women's college basketball, according to the NIL database. But, according to On3.com, she narrowly cracks the top 10 highest NIL valuation for women's college basketball players. The Friday game peaked at 6.6 million viewers — nearly two million more viewers than 2022's national championship game between South Carolina and Connecticut. As of Sunday afternoon, Clark comes in at number nine on On3.com's college women's basketball NIL rankings with a valuation of $192,000. On Thursday, Clark was named the women's college basketball's National Player of the Year after leading the country in both points and assists for the 2021-2022 season.
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